The platform empowers small producers of tea by connecting them directly to large buyers, and enables them to offer tea through online competitive bidding (reverse auction) in a transparent and convenient manner. This process of transparent price discovery results in actual savings for both producer and buyer. The process is made convenient by introducing specific bands for different qualities of tea. The use of the IT platform makes the process scalable, enabling any number of sellers to deal with the buyer on a secure online platform.
The selling platform empowers primary and secondary tea buyers, who can connect directly with the large producer on an online platform through a process of forward auctions, resulting in increased visibility of tea. This platform also allows division of lot quantity, thus enabling smaller buyers to buy their exact requirement directly from producer.
