Press Releases



mjunction joins hands with Sporty Solutionz to create eAuction solutions for sports

mjunction, India’s largest B2B eCommerce company, has announced a tie-up with one of India’s leading brands in 360° business of sports – Sporty Solutionz Private Ltd – to provide innovative digital solutions to the global and national sports federations, sports media rights and commercial property owners.

mjunction CEO Mr Vinaya Varma said, “We will use our long years of experience and robust technology platform to design and customise the best possible fair, transparent and equitable eAuction solution for sports federations around the world. We are confident this partnership with Sporty Solutionz will help us to make deeper inroads into the sporting field.”

“National and international sports federations will be able to finalise the right value for their media rights through a transparent eAuction mechanism designed by mjunction. The e-auction platform will bring in disintermediation, negating corruption charges levelled against these federations, and help them adopt a process that is efficient and transparent,” Mr Varma added.

“Bringing about a digital revolution in the world of sport, mjunction kicked off FY19 with the first ever eAuction for the Board of Control for Cricket in India (BCCI) to award the media rights for the international and domestic cricket matches to be organized and hosted by the BCCI. The high-tech auction gave to the board better revenues than expected figures, enabled the bidders evaluate their commercials even during the bidding process and above all brought in the much-needed transparency in the entire system.

mjunction and Sporty Solutionz together will be creating a wide range of solutions for all business and trade in sports internationally.

“In the last 17 years, mjunction has transformed supply chains and processes of some of the most crucial sectors in a nation’s economy – steel, coal, oil and gas fields, foodgrains, ocean vessel chartering and telecom spectrum – to name a few.

For further information please contact:
Mahul Brahma
Head- Corp Comm & Branding