More than 15 years ago when we started the business, we were told that steel could not be sold online. We answered the scepticism of the market by building and operating the largest online platform for selling steel in India. We provide a platform for end to end selling of steel, which enables big as well as small consumers to buy steel directly from large corporates such as SAIL and Tata Steel, among several others, thereby bringing simplicity and efficiency into the process. Through a transparent electronic bidding process, buyers get direct access to the large sellers, disintermediating the steel supply chain.

Product category expertise

Online selling strategy expertise

Buyer base of over 15,000 in different product categories

End-to-end post-sales management services


of Steel

We offer a robust IT platform for eSelling of steel that enables quick selling of the materials with a potential for higher price realisation through greater participation of buyers. The system enables faster evacuation of materials thereby reducing the cycle time and increases the geographical reach with addition of new buyers. We provide you access to market intelligence on products, helping you take informed decisions. There is availability of system-generated reports capturing complete details of buyer participation and audit trails for compliance.

Post Sales Management Service

We offer post-sales supply chain related fulfillment services for enabling cash to carry cycle time reduction along with increasing customer convenience. The service is fulfilled through an IT platform, wherein data from various sources are integrated to compute desired transactional parameters and automation in terms of communication and MIS. An experienced shared service team provides support for transactions in the client’s legacy system.


We organise Indian Steel Markets Conference, India's leading steel markets conference focusing on the issues faced by steel makers and steel buyers. The conference is an excellent platform to network with the key stakeholders of the steel industry.


We publish original, independent and global steel news and price information. We produce industry specific reports and magazine, which enable our clients to take informed business decisions. Our information products bring you closer to facts and people connected with the steel industry.


Steel Insights - The Magazine delves into various facets of the domestic and global steel industry such as market fundamentals, raw material price trends, price forecasts etc.


India Steel Market Watch - A brand new high-end steel market report, covering all aspects of the steel industry in India.

Case Studies